![]() Athere are still challenges ahead for Barbie, after four consecutive years of decline, Barbie sales grew for the first time to $328 million in the fourth quarter in 2015. Mattel is, in fact, still the number-one toymaker in the world. Shipped with USPS First Class. In a statement, Mattel’s President and Chief Operating Officer, Richard Dickson, said that “ ability to evolve and grow with the times, while staying true to her spirit, is central to why Barbie is the number one fashion doll in the world.” Vintage Barbie Skipper 7259 Growing Up almost complete 1975. Barbie also has seven skin tones, 22 eye colors, and 33 hairstyles (24 new ones, including an afro and curly red) to choose from, and of course, a new clothing line.Ī new Barbie line for 2016 will feature four body types, seven skin tones, 22 eye colors, 24 hairstyles and of course, new clothes. ![]() Starting on March 1, Barbie dolls become available on retail shelves with three new body shapes : petite, tall, and curvy, in addition to her slender frame. Mattel unveils a new line of Barbie bodies in 2016 with the hashtag #TheDollEvolves. The scale is gone, but the diet plan stays. Most notably, Slumber Party Barbie also comes with a pink bathroom scale set to 110 pounds-and a one-page diet book with one simple rule: “DON’T EAT!” The next year, Mattel renames the doll Barbie Sleepytime Ga l. Mattel introduces Slumber Party Barbie, with pink satin-like pajamas, a pink robe, pink slippers, and a mirror. ![]() In celebration of her 57th birthday, here’s a look back at some of the major ways Mattel has tried to reinvent Barbie - the weird, the politically incorrect dolls as well as the ones that hit the mark.ġ963: Barbie sleeps over and has a diet plan In the nearly six decades of Barbie’s reign as a global cultural icon, little girls and beauty standards have evolved, and Mattel (MAT) has tried to remake Barbie to keep her relevant, but sometimes failed miserably. Introduced at the New York Toy Fair on Maas a teenage fashion model from a small town in Wisconsin, Barbie was supposed to represent the idea that women had choices, to tell “the little girl could be anything she wanted to be,” her creator, Ruth Handler, has said.
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